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(Cross-posted from my personal blog)
I’ll try to break it down as simple as possible, but you can get the long end of the story here. On March 22nd, the goal is to get an independent music artist to the top of the iTunes music chart. To do this, podcasters and enthusiasts alike have picked out who that would be and their particular song for this event. On that day only, the intent is to get everyone, that possibly can, to buy that song from the iTunes Music Store.
The band: Black Lab
The song: “Mine Again”
The purpose of this is to “prove the power of new media more than showing corporate media that not only can we exceed their reach and match their purchasing power, but that we can also do it AND make a positive difference in the world. If we can succeed with this small example, then there’s no telling what can do next.” (As quoted from the website)
The curious thing about Black Lab is that they were on a major label, only to get dropped. They have since moved into the independent realm of creating and promoting their music, adapting podcasting into their efforts. Therein lies a lot of the inspiration and consideration for choosing them for this effort.
If you’re interested in more of the details, then find more of the Bum Rush The Charts website. If you have US$.99 to spare on March 22nd, 2007, then you might be interested in joining the mob.